Urban Meadow – MDW 2025

During Milan Design Week, the iconic newsstand on Corso Buenos Aires will be transformed into Urban Meadow, a public installation designed by Alessandro Corina Studio per Eccentrico.

Urban Meadow was created as a place of connection between people and the metropolitan landscape, an installation that expresses the growing interaction between sustainability and innovation in urban contexts. Through the vibrant shades of green and the strong materiality of the NEO collection, the feeling of a city meadow is recalled, reinterpreting in a contemporary way the idea of public space as an area for meeting and sharing.

The newsstand, a symbol of urban culture, is thus transformed into a multifunctional green island, inviting visitors to rediscover the relationship between design and the environment with inclusive and accessible spaces. It turns a corner of the city into a sensorial and immersive experience.